Path Social Review: Another Instagram Growth Service That Does More Harm Than Good? Find out here!

Path Social is a social media agency that promises to help you grow your Instagram following quickly and easily. Many of their promises sound hopeful to budding business owners who are looking to establish their Instagram presence

Written by: Sidney Hubbard

Last Updated: 06/10/2022

Category: Instagram Growth Tools

Instagram is a great platform for marketing your business. It’s visual, it’s engaging, and it has a huge user base.

However, if you’re looking to grow your Instagram following quickly, you may be tempted to try one of the many Instagram growth services out there.
Path Social Homepage
Path Social is one such growth service. But does it really work? And more importantly, is it worth the money?

In this blog post, we’ll take a look at Path Social and give you our honest opinion on whether or not you should use their Instagram growth service.

Path Social Review – Quick TLDR Summary

PROS/CONS TABLE

TLDR THUNDER PLUG

Who Is Path Social?

Is Path Social For You?
Path Social is a social media agency that promises to help you grow your Instagram following quickly and easily.

Many of their promises sound hopeful to budding business owners who are looking to establish their Instagram presence — I mean, who wouldn’t be tempted by “real Instagram followers” and “organic growth that lasts”?

Path Social claims to utilize an AI targeting algorithm that sets them apart from all of the other Instagram growth tools out there, but does this really make them worth your time and money?

We decided to put Path Social under the microscope to see if they could deliver on their promises, and we have to say that the results were disappointing.

How To Get Started With Path Social Growth Services

The process is pretty simple: you give them your Instagram handle, select a plan based on how many potential followers you want to gain per month, and pay for the service.

From there, Path Social will use their algorithm to target an audience who they think will be interested in following you, and then promote your content to them, supposedly organically.

Choose Your Plan

How Path Social Works
Path Social offers two different plans – the basic plan, which promises to help you gain 800 to 1,500 followers per month, and the advanced plan, which promises to help you gain 2,000 to 3,500 followers per month.

The former is called “Instagram Core” and is recommended to small business owners and personal accounts. The latter — “Instagram Elite” — is aimed at influencers and large brands.

Both promise new followers within two days of setting up an account and guaranteed results, thanks to their targeting features that vary slightly depending on the plan.

Complete Checkout

Checkout completion is pretty standard across the board — first, you supply them with your Instagram username and e-mail address, after which you are asked to provide your bank account details.

One worrying aspect of their checkout page is a lack of security measures. There are image icons but no actual assurances as to a secure transaction commitment, which makes us doubt the validity of Path Social’s website.

Path Social Instagram Account Features

The features Path Social offers are not anything new or innovative — in fact, they are quite basic.

They boast several targeting tactics that are available for both payment plans, plus a few more advanced features for Instagram Elite.

Below we will take a look at some of them more closely.

AI Profile Review

Path Social AI Profile Review Feature
There are many Instagram organic growth services that claim to use state-of-the-art AI algorithms and Path Social stays true to this cliche. As usual, there is no indication as to what this AI does or how it works.

Organic Promotion Strategies

The promotion strategies that are offered are promoted all over the website, but the only defined strategy listed in their features is an email newsletter.

Besides that, it’s unclear how they expect to market your content to your target audience.

Glorified Instagram Bot?

Fake and bot accounts are always a worry when signing up to an Instagram growth platform.

Path Social does nothing to ease these concerns as their main method for growing your account organically is through following and liking other users’ content.

They also promise to help you get more followers by using hashtags, which is another common technique used by bots.

Influencer Shout-outs

Path Social’s main way of securing you more Instagram followers is by influencer shout-outs.

They contact popular accounts in your niche and ask them to promote your content to their followers.

The only issue with this strategy is that it’s not sustainable, as you’re depending on other people to promote your content for you.

Besides that, there’s no guarantee that these shout-outs will be from relevant influencers, as the pool offered is mere 13,000 accounts, which in the grand scale of Instagram’s users is but a drop in the ocean.

AI Targeting

Path Social also uses AI to help you reach your Instagram growth goals.

They claim that their software can help you zero in on users who are most likely to engage with your content.

The problem with this is that it’s a guessing game.

There’s no guarantee that the people who Path Social targets for you will actually be interested in your account and will result in real followers.

Hashtag Targeting

Another issue with Path Social is their hashtag targeting feature.

They ask you to define the hashtags that will lead them to your target audience.

To us, that sounds like you would be doing the vast majority of work for them.

Activity Log

An activity log that lets you track Path Social-generated activity on your account is a useful feature that would help you track whether their strategy actually helps boost your follower growth.

Real-Time Analytics

This again sounds like a feature that would be beneficial to you as the user.

However, Path Social’s activity log is pretty much the same thing, so it mostly sounds like they are trying to pad their feature list by doubling down on catchy buzz-words that actually mean the same things.

Los Angeles Team for Support

Path Social has a team of “experts” based in Los Angeles that you can contact for support.

While it may be more difficult to get help from an overseas company, it is not impossible, and there are many companies that have excellent customer service despite being based outside of the United States.

In short, the fact that they are LA-based has nothing to do with the value they provide and likely only adds to the price tag.

Plus, the 24/7 support is only available to the premium service subscribers, making us wonder if the basic plan users get just left to their own devices most of the time.

Account Success Manager

Path Social Features
Ah yes, the mythical account manager feature. Path Social promises a customized experience made possible by a dedicated expert who will run the content strategy…

The same content strategy that is already dictated by the information you — the user — and the AI provide.

Path Social Pricing

Path Social Instagram growth tools come in two packages — Instagram Core and Instagram Elite. They are largely similar in terms of what they offer with the main difference being the price tag.

Instagram Core

Path Social Instagram Core Price
The basic plan offered by Path Social starts at $49 per month. And for that, you get… not much.

An account assessment, inclusion in shout-outs and the newsletter, plus a bunch of analytics options. They promise to deliver results in only two days, but we’re not sure how with so little to offer.

Instagram Elite

Path Social Instagram Elite Price
The second plan will set you back $69 and promises a whole host of meaningless features. For example, “Ludicrous Growth”… It’s a ludicrous statement if we’ve ever seen any.

Other extra features include 24/7 support, more advanced AI targeting, access to beta testing, and more, none of which would have a direct impact on your organic growth.

Does Path Social Work?

The answer is a resounding no. We wouldn’t recommend this service to anyone, especially not at those prices.

If you’re looking to grow your Instagram organically, there are plenty of other (better) ways to do it. Save your money and don’t give it to these guys.

Is Path Social Legit?

Path Social Reviews Page
If you’re asking if it’s a legit company, then yes, it probably is. But we honestly doubt that they deliver on their promises or do what is advertised on their website.

For one, the page on their website that features Path Social reviews looks to be completely made up and features fake accounts.

The Instagram users included there either don’t actually exist or are private, real accounts, that probably never even heard of Path Social.

Is Path Social Safe?

Judging by the number of complaints we found online, it seems like Path Social is not a safe company to do business with.

There are many reports of people who have used their services and had their accounts banned or suspended as a result.

It’s likely that the practices Path Social use to help people grow their account break Instagram’s terms of service and that is only if they actually deliver followers in the first place.

Is Path Social A Scam?

In our opinion, yes. Path Social is a waste of money, and it’s not going to help you grow your Instagram following in any meaningful way.

The fact that there is no explanation or proof of the effectiveness of their methodology is a big red flag. The vague descriptions of their services and features do not inspire confidence either.

Plus, the amount of negative reviews suggesting that it is an actual scam is staggering.

Bad Path Social Reviews On Trustpilot

Path Social Trustpilot Page
We decided to take a look at some of the Path Social Trustpilot reviews, and they were not good.

Out of the over 180 reviews that have been left, Path Social has a measly three-star rating. Ouch.

What’s even worse than that though, is the fact that the reviews seem to be split evenly between one-star and five-star opinions which is a clear sign that the top reviews were paid for to negate the true, negative ones.

We also found quite a few reviews that said Path Social had stolen their money with no results to show for it.

Some people even reported being banned from Instagram after using Path Social’s services which is definitely not what you want!

Path Social Review – Final Verdict

Path Social Checkout Page
We know that not all Instagram organic growth tools can be winners, but we had such high hopes for Path Social.

Unfortunately, it seems like this is yet another service that does more harm than good.

We would not recommend using Path Social’s services if you want to grow your account organically in a safe way.

There are so many other great options out there that won’t put your Instagram account and more importantly, your bank account, at a huge risk.

So there you have it — our Path Social review verdict.

TLDR THUNDER PLUG

Best Path Social Alternatives

In a world plagued by Instagram bots and fake followers, thankfully there are still some ways to gain organic followers.

The following three Instagram growth services are great Path Social alternatives that come with our stamp of approval.

Thunderclap

If you’re looking to buy Instagram followers, Thunderclap is a safe bet for targeted growth.

They offer extensive FAQs, information about how their services work, their packages, and even some reasons why you need Instagram growth.

Their website is transparent, providing visitors with detailed information about their company and services. This makes it easy to understand what you’re getting when you purchase followers from Thunderclap.

Additionally, their great support team is responsive and helpful, so you can be confident that any issues you have will be resolved quickly and efficiently.

Overall, Thunderclap is a great choice if you’re looking for a reputable company to help grow your Instagram following.

Ampya

Ampya is a great option for users who want to achieve organic Instagram growth without breaking the bank.

Their affordable plans and commitment to using only real, active followers make them a service that you can trust.

And because they don’t use bots or fake accounts or fake followers, you can be sure that the people who follow you are genuinely interested in your content.

So if you’re looking for a way to organically increase your followers and get more exposure on Instagram, Ampya is definitely worth checking out.

Growthsilo

Growthsilo offers a lot of great features at an affordable price, which makes it a great choice for Instagram marketing.

Their user-friendly interface and wide range of features make it easy to use and customize your campaigns.

The only downside is the lack of a free trial, but their cash back guarantee more than makes up for it.

Instead of buying Instagram followers through another growth service, something that could potentially put you in breach of Instagram’s terms of service, Growthsilo offers a more sustainable solution that will help you grow your account the right way.

With their help, you can avoid the potential risks associated with other growth services and focus on building a healthy, engaged following.

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