150+ Instagram Bio Ideas That Are PROVEN To Help You Grow Your Instagram

best instagram bio ideas

Do you want to optimize your Instagram account by providing a very unique and eye-catching bio? In this list, we will provide you with some of the best Instagram bio ideas for you to help your Instagram business to attract a large audience.

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Why Your Instagram Business Bio Matters

Your Instagram bio is one of the first things that a user observes when looking at your Instagram profile. So, it is essential that you have a very intuitive bio if you want a user to be further engaged with your business on Instagram.

I mean, your potential account viewer may only go through your Instagram profile only if you have an interesting bio.

For the viewers to be hooked on your profile, marvelous content in it is also necessary. However, you need to attract them with your Instagram bio before you allow them to explore your amazing content.

On the other hand, if you can’t provide an Instagram bio that catches their attention, they may just ignore your profile altogether and go back to scrolling the Instagram feed. Now, you just lost a potential customer. But with the help of an awesome Instagram bio, you can redeem more potential customers for your Instagram business.

What Goes into an Instagram Bio?

There are a number of major things that your Instagram bio should include. They are:

Name and Username

The name on Instagram refers to what your profile should be known as when a user opens your profile. It is a bit different from your username since the names are only mentioned in the profile bio and direct messages. The username is your identity on Instagram which you must enter when you create a new account.

If you are creating a business account, it’s pretty obvious that the name and username should be based on the name of your business or service. Both of them must include the exact name of your business. This will give your business the exactly needed identification from your potential customers.

But in the case of a personal account, both the name and the username vary according to the users. Some use their actual real names whereas some use their alias names or just a small phrase with a few words.

Profile Photo

Your profile photo is also one of the elements that help identify your profile. For both business and personal accounts, you must use a profile photo that describes your profile the best.

If you own a business account, it’s best to add the profile photo of your company logo. However, you can add any profile photo of your choice for a personal profile

Instagram Bio Section

The Instagram bio section is the most interesting section of your bio. Here, you can add a few descriptions of what your profile is based on or what are you currently up to with it.

This section can also be different depending on whether you have a business account or a personal account. For a business account, you should provide just a hint on what your business or service is about.

On the other hand, you are free to add whatever description you want if you use a personal account. It can resemble the way you live your life, what you do or what you like.

Link In Bio

As suggested by the term itself, the link in the bio refers to the links that you add to your Instagram bio. Obviously, you’ll need to add the main link to your website here if you use a business account.

But you can also add links to your portfolio, projects, or other social media accounts here even if you use a personal account. In fact, you can even link your YouTube channel here to direct your audience to explore more about what you do or what you like.

Call to Action Buttons

The call to action buttons is only available on the business account. You can add it to your profile to allow your customers to contact you directly through your business email, phone number, and WhatsApp business.

Instagram Story Highlights

Instagram story highlights are another visual appearance that you can add and edit your profile besides the profile photo. Here, you can add multiple highlights of your previously posted Instagram stories.


Read More: How To Add Music To Your Instagram Story


For business purposes, it’s very common to add stories about your products, services, testimonials, client reviews, and so on. But from the point of view of a personal account, you’re free to add any of your Instagram stories that you want to show to your audience when they open your profile. The story highlights can be added directly from your current story or the story archives.

Tips for Writing the Best Instagram Bios

As you can see, there are a number of things that you can add to your Instagram bio. But just adding them to your bio won’t do the complete job. You’ll have to optimize them to present your bio in the best way possible too. Here are a few simple tips to do so

Use Keywords and Descriptive Words

When you add any text content to your bio, it’s really essential that you use proper keywords and descriptive words that focus on your business account.

These texts may include the name, bio section, or even the story highlight titles. Make sure that you describe yourself with what you exactly do or what you expect from your audience.

The same concept applies to personal accounts to showcase a unique and creative bio for Instagram too.

Using certain keywords on your name can also help optimize your Instagram bio. They can be useful when a user searches for similar accounts.

For example, if you look at the profile of Megha Roy, you can see that she has added the keyword “Travel Blogger” to her bio. So, if a user searches for travel bloggers on Instagram, it’s easier for her profile to pop up on the search results.

Megha Roy instagram bio

The descriptions in the bio section are also added with descriptive words like “Traveller” and “Content Creator”.

Get Your Brand Personality Across

It’s very important that your Instagram bio helps you identify your brand as well. You must create a unique bio if you want to impress your profile visitors. We have a few text and font tricks to help you with it.

Make Sure People Know Who You Are, and What You Do

When you add the description of your business to the bio section, you should clearly mention what your business is about and what are the services that you provide.

If you want to describe yourself personally, it’s also really important to mention who you really are by describing what you do for a living, your job title, or just mentioning what you like to do.

Let’s look at Jon Olsson Deler’s account. He has clearly displayed that he is a Youtuber, skier, entrepreneur, and traveler.

On top of that, he has even shared where he is currently living which is a nice touch of showing that he is majorly focused on traveling for now.

John olsson bio example

How to Change the Font in Your Bio for Instagram

The font is one of the most common things that users neglect on the Instagram bio. If you want to make your bio stand out on Instagram, changing its font is one of the most basic customizations that you can perform on it.

To change the bio font in Instagram, you’ll have to use one of the font generator tools. For this demonstration, we will be using LingoJam Fonts for Instagram.

lingojam fonts for instagram

Just open their website for Instagram fonts and paste your bio here in the text area. It will automatically design a number of bios with different fonts on the next font area.

Now, all you have to do is copy the font you want to add to your bio and open your profile on the Instagram app. Here, tap on Edit profile.

edit profile on instagram

Tap the Checkmark to save your changes. You will see your new font when you preview your Instagram profile.

Define Your Goal

For a business account, defining its goal on the bio can be very helpful. As soon as the users open your account, one of the first things they’ll acknowledge is what you want to achieve with your businesses and services.

And if the goals that you set are what they want as well, it will further encourage them to go through your profile as potential customers.

For example, if you want to promote your business, make sure that proper terms are added to the bio of the profile.

Let’s look at the Instagram bio of the official Ford Motor Company. It includes a specific description of what the company is related to along with what it plans on achieving.

The name Ford Motor Company resembles that it is an automobile company. Its bio section consists of what it wants to achieve and has mentioned its goal accordingly.

ford motor co instagram bio

Include a Call to Action

The call to action buttons is one of the easiest ways for people to contact you regarding what you can offer them on Instagram.

Of course, any interested visitor can directly message you regarding anything that they want to know about. But the call to action provides dedicated options for your profile visitors to contact you with a more convenient source of your choice.

To add a call to action, all you have to do is open the profile edit options and tap on Contact. Now, add your contact details and enable the toggle to Display contact info. For this demonstration, I have added the email option. But you can add the phone number or WhatsApp business options as well.

display contact info in bio

Finally, save your changes.

When you go to your profile, you will be able to see a call to action button with the label Contact.

Use Line Breaks

If you want to add a bit of a long description to your bio, you should consider adding line breaks to them.

They make your bio look clean from the eyes of the visitors as you will be describing your bio on separate lines with each set of descriptive words. This can improve the overall design of your Instagram bio too since the texts on the bio won’t seem congested in one place.

Optimize Your Link In Bio for Instagram

The option to add links to your bio is one of the best features of Instagram.

When you add your link to the bio, it acknowledges your audience on where you officially started by redirecting to your main website. If you don’t have the main website, you can also add a link to your other social media platforms, Youtube channel, or any helpful link.

Even multiple links can be added to the bio to redirect your potential customers directly to your official website. However, there is a limitation to adding just two links on the bio in which one of them has to be the Facebook link connected with your Instagram account.

You can find these options under Links when you edit the profile.

adding links to your bio

150+ Instagram Bio Examples

Now that you have come to know about everything you need to create an awesome Instagram bio, here are some of the best examples of it.

You can use these examples to create a similar bio for Instagram. We will be primarily providing examples for the description of the bio section in the following list since it can vaguely differ according to what kind of Instagram account you may have.

Best Instagram Bios

The best Instagram bios are often simple. You can just add a small phrase or a sentence to them. This works very well with personal accounts since you can use the bio to describe your Instagram profile in any way you want.

  • Simplicity is the best form of life.
  • Happiness is the key to a beautiful life.
  • Life isn’t perfect, but your photos can be.
  • Creating my own sunshine
  • Beauty comes from within
  • Welcome to my comfort zone
  • Accept what is, and forget what was
  • This is my spotlight
  • Be yourself, love yourself
  • Sometimes you just have to go with the flow
  • Making magic every day
  • In a world full of worriers, be a warrior
  • No matter what, believe in yourself
  • The bad news is time flies and the good news is you’re the pilot.

Creative Instagram Bios

You can also get creative with your Instagram bios. All you have to do is think about what inspires or motivates you, and make a bio out of it.

You can even have a look at the bio of some of your biggest influencers on Instagram, and improvise it with your creativity.

Although, you can go all out with your creativity and create bio ideas completely of your own.

  • This is a short bio.
  • My profile is busy, but not for you.
  • Creativity has no limit, just look at me
  • Everything is temporary, so don’t overthink
  • I am different and so are you
  • Video games/food are my therapy
  • Welcome to the world I’ve built
  • I’m just a human being
  • You have landed in an awesome place
  • What am I up to? Just scroll down to find out
  • This is a sign for you to go through my profile
  • If you do something, give your best. Or else, there’s no point in doing it.

Instagram bio Ideas with Emojis

Emojis are one of the most used designed elements to lighten up text messages. Similarly, you can use them on your Instagram bios as well.

  • 💫(Insert Zodiac sign and name)
  • 💗Music🎧
  • Always sleepy 💤
  • 🤳👑Selfie Queen
  • Personal Trainer 💪 Dancer 💃 Meditator 🧘
  • Welcome to my kingd👑m
  • Leaving a bit of sparkle everywhere I go ✨
  • 👇 FLASH SALE THIS MONTH– 40% 👇
  • Never Hear Bad 🙉, Never Look Bad 🙊, Never Talk Badly 🙊
  • Just click follow button 😉

Instagram Bio Ideas for Males

Instagram is widely famous among males for personal as well as business use. So here are some clever bio ideas for the males using Instagram.

  • Risk-taker. Living my dreams.
  • I’m out here hustlin’ to claim what’s mine
  • Reality is wrong but my dream is real
  • I am what I am today by being me
  • If opportunity doesn’t knock, build a door.
  • Focusing to be a handsome billionaire
  • In a world full of players, become the game
  • All in or get out, no in-between.
  • I live a life in the best lane
  • This is who I am
  • Born to express, not impress.
  • The time you enjoyed wasting is not wasted
  • Eat, sleep, beer, repeat
  • My world is born around video games
  • Wanna play soccer/football/basketball/any other sports?
  • Success is the only option, failure’s not
  • I’m known as the stud muffin
  • In my rawest form

Instagram Bio Ideas for Females

The popularity of Instagram would’ve been impossible without its use by females in general. So here are some of the best bio ideas for females.

  • Me: Happy girls are the prettiest. Also me: Let’s go shopping for some more makeup, please.
  • Sand in my toes and saltwater in my curls.
  • All of us are princesses in our own ways.
  • Who runs the world? Girls.
  • Sometimes depressed, stressed…, but always well dressed.
  • Darling, I’m a nightmare, dressed like a daydream.
  • I’m a woman with ambition and a heart of gold
  • Smart. Strong. Silly. Straight-up class act.
  • A smiling girl is the CEO of her own world.
  • Time is precious, waste it wisely.
  • I’m a selfie queen, in a selfie world
  • Just a girl posting to receive likes.
  • My standards are high, just like my heels

Instagram Bio Puns

Puns are a great way to create a unique bio to invite people to your Instagram profile. They add instant grams of fun to your Instagram bio.

  • Just bee-ing me.
  • Seas the day
  • Whale hello there
  • I’m one in a melon
  • Hope you have a purrfect day
  • Think pawsitive
  • Always in need of vitamin sea
  • Donut worry, be happy
  • Give pees a chance
  • Come, sea my profile
  • I scream for ice scream

Cute Instagram Bio Ideas

Cute Instagram bio ideas are also very popular on Instagram nowadays regardless of your gender. They provide a sense of warmth and welcome for the users to view, like, or follow your Instagram profile.

  • So many of my smiles are because of you
  • Here’s to a hundred more years with you.
  • Sprinkling kindness everywhere I go
  • I love my followers more than life itself
  • Don’t regret the opportunities you were too afraid to take
  • Just keep swimming.
  • I hate it when I’m singing a song and the artist gets the words wrong.
  • My life is better than my daydreams
  • Every day might not be a good day but there is good in every day
  • So grateful to be sharing my world with you

Business Instagram Bio Ideas

As mentioned previously, one of the most important reasons to add a bio on Instagram is to attract potential customers to your business if you use a business profile. There are multiple ways with which you can describe your business and the service that it provides in the bio.

  • At [company name], our best asset is our people.
  • Your company slogan.
  • Contact us: email/website/phone numbers
  • Check out our best sellers below.
  • DM for more information on the [products]
  • Share your photos with us using #hashtag to be featured.
  • Our customers are always correct/the best.
  • Providing [service/products] since [year]
  • Let’s build a journey together.
  • Want to work with these awesome people, working on a lot of awesome things? We’re hiring! Click the link in the bio to see the current vacancy.

Instagram Bio Quotes

Quotes are some of the most common things that you can find on a bio for Instagram. They may signify anything. It can be one of your favorite quotes to describe your lifestyle, profile, or business on Instagram or just a quote that motivates you.

We recommend that you also mention the person who quoted the particular quote. But it’s not mandatory.

  • “The purpose of our lives is to be happy.” – Dalai Lama
  • “Get busy living or get busy dying.” – Stephen King
  • “In order to write about life first, you must live it.” – Ernest Hemingway
  • “Love the life you live. Live the life you love.” – Bob Marley
  • “The way to get started is to quit talking and begin doing.” – Walt Disney
  • “In a gentle way, you can shake the world.” – Gandhi
  • “If you are working on something that you really care about, you don’t have to be pushed. The vision pulls you.” – Steve Jobs
  • “Life is like riding a bicycle. To keep your balance, you must keep moving.” – Albert Einstein
  • “I like criticism. It makes you strong.” – LeBron James
  • “Life would be tragic if it weren’t funny.” – Stephen Hawking
  • “It is our choices that show what we truly are, far more than our abilities.” – J. K. Rowling
  • “Everything has beauty, but not everyone sees it” – Confucius

Instagram Bio Ideas for Travel

Travel accounts on Instagram are also one of the contributing factors to the immense popularity of Instagram. So here are some bio ideas for you if you have a travel account as well.

  • Work. Save. Travel. Repeat.
  • Travel is the only thing you buy that makes you richer
  • Next: [Location to where you’re traveling next]
  • Go to the place where you feel most alive.
  • Always say yes to adventures
  • Come travel with me.
  • Staycation loading…
  • I like taking the scenic route
  • I follow my heart and it usually takes me to the airport.
  • Join me on my next adventure!
  • Catch flights, not feelings.
  • My best stories are found on the pages of my passport
  • What’s on my bucket list? Everywhere.
  • A change in latitude helps my attitude.
  • Living my best life.
  • Currently in: [Current location]
  • Say yes to new adventures

Instagram Bio Ideas for Fitness

Fitness freaks help motivate people to engage in exercises and keep them fit. And Instagram is also widely used by fitness enthusiasts. So, here are some bio ideas if you have a fitness profile:

  • Push it to the limit
  • Don’t wish for a good body. Work for it.
  • The best project that you can work on is your body
  • Hustle for more muscle
  • Train insane or remain the same
  • Today doesn’t need your excuses. Make it happen.
  • Helping you build healthier habits
  • Sweat now. Shine later.
  • When you feel like giving up, remember why you started
  • Beast mode activated
  • Sweats are fat crying
  • No pain, no gain
  • You train hard for the body you want

Instagram Bio Ideas for Fashion

Instagram is one of the popular social media platforms for fashion enthusiasts as well. In fact, it is one of the go-to apps used by the fashion industry itself. So, here are some of the Instagram bio ideas if your profile is based on fashion or you are interested in it.

  • Fashion is about comfort and feeling good.
  • My clothes highlight my colorful life
  • Never over or underdressed, just well dressed.
  • I don’t do fashion, I am the fashion.
  • Fashion is not just what you wear. It’s how you feel.
  • It’s not about the dress you wear, but the life you lead in that dress.
  • Shopping is my therapy – come on, it’s cheaper
  • My clothes might not change the world, but I sure will
  • 👗FashionDesigner👚
  • Dress-up is still my favorite pastime.
  • We can express our feelings through our clothes
  • A style is primarily a matter of instinct.
  • Better to arrive late than ugly.

Funny Instagram Bios

We have mentioned a lot of Instagram bio ideas already here. You may find some of them pretty humorous.

Similarly, if you have an Instagram account with posts of humor, there are many ways you can add your bio too. And since the trend of meme accounts is rising immensely, adding a little magic of humor won’t do any harm to you.

  • Can’t seem to recall where I stole this bio from or why.
  • Here to steer clear of my family and friends on Facebook.
  • Sleeping comes so naturally to me that I can do it with both of my eyes closed.
  • Born at an exceptionally young age.
  • If you can’t convince them, confuse them.
  • One day, I hope to become a grown-up
  • Where do they get the seeds to plant seedless watermelons?
  • Just tap that follow button because your friends did too
  • Knock knock, you can’t park your profile here
  • You’re checking my Instagram again, aren’t you?
  • Chocolate understands when nobody can
  • Day 1000 on Instagram, and I’m still not rich.
  • Too busy to update this bio.
  • Remember, don’t forget to ruin someone’s day by simply being yourself.
  • This is my last Instagram bio ever.
  • Professional meme stealer since 1347.
  • Save paper, and don’t do homework.
  • Tacos/[Food you like] won’t break your heart.

Simple Instagram Bio Ideas

We did mention that some of the best Instagram bio ideas are simple with just a small phrase or a sentence. But if you are new to Instagram, and want to keep a simple profile on your bio, you can do so too.

  • Life is simple but just not easy.
  • Simple but significant.
  • Doing better
  • Less care, less stress.
  • Life is beautiful
  • Happy thoughts
  • Big dreams
  • I’m just a simple girl
  • Work smart
  • Busy with life
  • God loves all
  • My space
  • I’m [your name]
  • Follow me

Instagram Bio for Ecommerce

Lastly, Instagram is also pretty famous for eCommerce nowadays. It even has dedicated features to sell products from your Instagram account. So we have some great Instagram bio ideas for eCommerce accounts on Instagram too.

They can be applied even if you manage an account dedicated to an eCommerce website.

  • Don’t worry! We have the most reasonable prices here
  • Fall in love with our products
  • Buy the best of us from our page
  • [Major products of your online store] are all available here.
  • Buy today, enjoy tomorrow
  • Keep shopping, keep enjoying
  • Love shopping? You will love our page
  • Try new, buy new
  • Our products are our pride
  • Products for all season
  • 👇 FLASH SALE THIS BLACK FRIDAY– 75% 👇
  • DM for price

Final Thoughts: The Ideal Bio for your Instagram Account

These are all the different Instagram bio ideas that we have provided for you. But more importantly, you must initially understand what must be included in the bio and how you can optimize them. For this, we have even shown you how to create a bio for your Instagram account with the help of a few tips and tricks.

But in the actual list of Instagram bio ideas, there can be a lot of variations. We have just included a few of them like the bio ideas based on simplicity, males, females, humor, eCommerce, fashion, fitness, and so on.

As a result, an ideal Instagram bio for your account totally depends on the needs of your Instagram profile. And with the help of our tips to create one along with the bio ideas, we are fully confident that you can create one on your own without any issues.

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